Landing page design renewal contest - t2ó
During my time at t2ó, a digital marketing agency, Repsol was one of the most important enterprise clients.
Repsol is a global multi-energy enterprise based in Spain that focuses on digital innovation and sustainable energy solutions.
Adhering closely to Repsol's brand guidelines and design system, I delivered diverse digital assets including cross-platform banners, video ads, newsletters, and responsive landing pages optimized to promote special offers and services.
Developed in 2019, these projects highlight a collection of high-converting landing pages created for a design contest and various promotional campaigns.
Landing Dual, Luz y Gas
The contest aimed to renovate Repsol's landing page designs and copy used as key assets in online marketing campaigns, with a focus on driving traffic conversion.
Goals
To optimize online traffic and drive sales through digital channels, thereby increasing the client base in subsequent years.
Considering Repsol's brand guidelines, I designed a new structure for their landing pages with a more innovative style. This design was then used for other promotions throughout the year.
The template aimed to maximize lead capture and featured the following elements:
- The company phone number displayed at the top of the page
- A form on the right side of the hero section where users could insert their phone number and send it to Repsol
- An invoice upload form positioned at the bottom of the page
The page provided information about main Repsol services such as gas and electricity, using straightforward text and imagery.
Navigating the page, users could easily connect with the company by submitting their invoice information to receive a tailored, more convenient rate.
The inclined line dividing sections featured a 12-degree angle, which was one of Repsol's main corporate design elements in 2019.
Campaign expansion
Using the above layout as a foundation, I created several additional landing pages for Repsol throughout the year.
