Spotly mobile app design

07/2021

UI & visual identity

Giada Viti

Project overview

Spotly is a travel app designed for iPhone 8.
Built on provided UX wireframes from the Intro to UI Design course brief, completed end of 2020.

The platform allows users to explore travel destinations while building a community through likes, comments, and shares.

My role

User interface and visual design.

Tools

Adobe XD, Adobe Illustrator, Adobe After Effects.

The app design consists of five mobile screens:

  • Welcome screen
  • Login screen
  • Destinations screen
  • Destinations article screen
  • Open menu screen
Target users

Spotly is designed for young adults and travelers worldwide.
These users seek to explore new destinations through the lens of authentic experiences. Whether looking for daily inspiration or a complete escape from routine, users can browse curated destinations and community insights to plan their next journey.

Visual identity

I named the app and developed its visual branding, from custom logo and icons to typography and color palette.

The logo is adapted in the following iOS sizes:

  • 152px - iPad
  • 120px - iPhone
  • 80px - Spotlight
  • 58px - Settings

Details were simplified at smaller scales to ensure clarity and legibility.

 svg expand -  App colors
 svg expand - typography style sheet